Comprehensive Revision Notes Covering: The Price, Factors that Determine Price of a Product, Pricing Strategies for Product Launch, Pricing Strategies for Existing Products, Pricing Methods, Pricing Tactics, Price and the Rest of the Marketing Mix, Marketing Mix - Place for Distribution, Marketing Mix - Promotion, Marketing Mix - The Product and An Integrated Mix.

Comprehensive Presentation that Covers: Role and Nature of London Stock Exchange, Nature and Implications of Stock Market Efficiency, Methods By Which Share Capital May Be Issued and the Problems that Smaller Businesses Experience in Raising Finance and Describe the Ways in which they May Gain Access to Long-Term Finance.

Comprehensive Presentation that Covers: Modifications to NPV Dealing with Capital Rationing and Projects with Unequal Lives, Inflation in the Context of Investment Appraisal, Risk in the Context of Investment Appraisal and Approaches to Measurement of Risk and Discuss their Limitations.

Comprehensive Presentation that Covers: Main Sources of External and Internal Finance Available to a Business and Explain their Main Features, Advantage and Disadvantage of Each Source of Finance and Factors to be Taken into Account when Choosing an Appropriate Source of Finance.

Comprehensive Presentation that Covers: The Nature of Dividends and Evaluate the Arguments Concerning their Potential Impact on Shareholder Wealth, Factors that Influence Dividend Policy In Practice, the Nature of Scrip Dividends and Discuss the Case For and Against this Form of Distribution and What Share Buybacks Involve and Discuss the Main Issues that they raise.

Comprehensive Presentation that Covers: Calculating the Weighted Average Cost of Capital for a Business and Assess its Usefulness when Making Investment Decisions, Calculating the Degree of Financial Gearing for a Business and Explain its Significance, Evaluating Different Capital Structure Options Available to a Business and Key Points in the Debate over whether a Business has an Optimal Capital Structure.

Comprehensive Presentation that Covers: the Main Reasons for Mergers and Takeovers, the Advantages and Disadvantages of Each of the Main Forms of Purchase Consideration used in Takeover, the Likely Winners and Losers from Takeover Activity, Tactics that May be Used to Defend Against a Hostile Bid and the Main Methods of Valuing the Shares of a Business.

Comprehensive Presentation that Covers: Describe the Shareholder Value Approach and Explain its Implications for the Management of a Business, Explain Shareholder Value Analysis (SVA) and Economic Value Added (EVA) and Discuss their Role in Measuring and Delivering Shareholder Value, Explain Market Value Added (MVA) and Total Shareholder Return (TSR) and Evaluate their Usefulness for Investors, Discuss the Advantages and Disadvantages of Awarding Share Options to Senior Managers as a Means of Promoting Shareholder Value.

Comprehensive Presentation that Covers: Key Issues In the Three Methods for Pursuing Strategy and Determine the Appropriate Choices Between Organic Strategies, Mergers and Acquisitions & Strategic Alliances, Sources of Competitive Advantage in International Strategy and Assess the Internationalisation Potential of Different Markets & Identify and Assess the Relative Merits of Different Market Entry Modes.

Comprehensive Presentation that Covers: Structural Types, The Functional Structure, Functional Structures, The Multidivisional Structure, A Multidivisional Structure and Matrix Structure.

Comprehensive Presentation that Covers: Leadership and Strategic Change, Managing Strategic Change, Strategic Leadership Roles + Styles of Strategic Leadership, Styles of Managing Change and Why Change Programmes Fail.

Comprehensive Presentation that Covers: Evaluating Strategic Options and Employing Three Success Criteria for Evaluating Strategic Options: Suitability, Acceptability and Feasibility.

Comprehensive Presentation that Covers: Alternative Strategy Options, Including Market Penetration, Product Development, Market Development and Diversification, Distinguish Between Different Diversification Strategies and Evaluate Diversification Drivers, Assess the Relative Benefits of Vertical Integration and Outsourcing, Analyse the Ways in which a Corporate Parent can add or Destroy Value for its Portfolio of Business Units and Analyse Portfolios of Business Units and Judge which to Invest In and which to Divest.

Comprehensive Presentation that Covers: Global Interdependence, Global Policy Response, The Advantages of Trade, Arguments for Restricting Trade, World Trade System and the WTO, Trading Blocs and Preferential Trading in Practice.

Comprehensive Presentation that Covers: Aggregate Demand & Supply, Economic Growth, Economic Growth & the Business Cycle, Long-term Economic Growth and Explanations of Long-Term Growth.

Comprehensive Presentation that Covers: Game Theory (Commonly Found in Oligopoly Markets), Normal Form Games, Dominant Strategy Versus No Dominant Strategy Outcomes, Multiple Form Games, Repeated Games, Price Discrimination (Commonly Found in Markets with Monopoly Power), First Degree, Second Degree and Third Degree.

Comprehensive Presentation that Covers: Social Efficiency, Market Failure: Externalities, Public Goods, Monopoly Power, Information, Other Market Failures and Government Intervention.

Comprehensive Presentation that Covers: Short-Run Costs, Long-run Costs, Relationship Between Short-Run and Long-Run Costs, Decision Making in Different Time Periods, Revenue & Profit and Profit Maximisation.

Comprehensive Presentation that Covers: Demand and Supply Responsiveness, Price Elasticity of Demand (PɛD), Price Elasticity of Supply (PɛS), Other Elasticities: Income Elasticity of Demand (YɛD), Cross-Price Elasticity of Demand (CɛD), Market Responsiveness, Market Adjustments Over Time and Price floors / Ceilings.